Strategy + Insight

A decade of experience in brand strategy and qualitative insight.

  • “Nicola is a true talent, with the ability to adapt quickly in understanding the brand and business opportunities in our industry. She showcased her personality within the team day one. Bringing the right energy and creative spirit into the projects she led for us. I am happy to recommend Nicola and acknowledge the expertise she brought into our partnership.”

    — Jesse Olson
    Director, Global Insights & Strategy, adidas

  • “Nicola acted as a great thinking partner and sounding board, and very much felt like she was “one of us” throughout the process. While she was part of a broader team, there isn’t one aspect of the outcome that Nicola didn’t positively influence. She listened to our brief, she connected all the dots and was a key contributor in the delivery of a compelling narrative and extremely engaging event for our brand teams. I couldn’t recommend her more”.

    — Erik Zambon
    Strategy Director, Dr. Martens

  • “Nicola worked with the Guardian leading global consumer insight for a high business priority workstream. She is an expert practitioner in every phase of research; from planning through to facilitation and then confidently playing back valuable insights with senior stakeholders. Most importantly, Nicola has been able to communicate a compelling narrative that brings to life the voices of our consumers. I highly recommend Nicola for strategic projects.”

    — Tricky Bassett Director of Product Design, the Guardian

  • “Nicola has been a great support to the team working across a variety of projects and quickly adding a level of senior strategic expertise, working closely with the creative team. She has a passion for youth culture and music, and her experience with streetwear brands and young consumers was highly valuable across many projects and pitches. Her enthusiasm to support in any way possible (often stepping outside of her remit to add value) was always appreciated.”

    — Alice Dalton-Borge
    Founder, Broadwick Studio